What is media and how does it impact your daily life?
This was a question I was asked in my media psychology class and I thought it would be good to share. Please feel free to send me your comments on the question as well!
My response:
Some people had little brothers or sisters growing up, I had media. Some days I loved it, other days I wanted to strangle it and tell it to stop bugging me.
Today when I think of media, it really is just like family to me. It has been a constant in my life since the age of 15 when I first entered the advertising industry. It was then that I realized media was more than just TV, radio and print advertising... Media was (and is) a fascinating form or medium of expression that has the power to motivate people and get them to act or react in a positive or negative way.
I am 34 now and it is crazy to think that more than half of my life has been entrenched in media. It has impacted my life significantly because not only have I worked in the media industry for many years; I was also a firm owner, which was a 24/7 job. I could never really get away from it, and now I think that to some degree, it is more difficult for me to appreciate media at times because it has always been my profession.
I have spent so much time and energy focusing on the development and execution of media, that now I find it hard to look at any piece of “advertising” media, without critiquing it. The media forms or mediums that have been front and center in my life have primarily been TV, film, radio, print, and internet, and my goal has always been to elicit a positive action or reaction from the piece to get results (i.e. sales) for my clients.
What I have found is that many people view advertising media as a method to reach an “external” target market only, for example a client’s potential customer. However, over the years I have realized the power advertising media has “internally” as well, and how it can quickly impact company culture, brands and sales. It really is fascinating and interesting how facets of media can affect change in small and large groups on so many levels. Sometimes we just have to step back to see the big picture and the true impact media has on all of us.
Now of course I am just referring to advertising media, but that is what has been so close to home for me. I have also been personally touched by film and news media when it comes to the environment, politics, religion and social issues. However, I am a firm believer that you need to leave our country in order to get good, solid news about our country, and the rest of the world, but I will leave that discussion topic for another time.
My response:
Some people had little brothers or sisters growing up, I had media. Some days I loved it, other days I wanted to strangle it and tell it to stop bugging me.
Today when I think of media, it really is just like family to me. It has been a constant in my life since the age of 15 when I first entered the advertising industry. It was then that I realized media was more than just TV, radio and print advertising... Media was (and is) a fascinating form or medium of expression that has the power to motivate people and get them to act or react in a positive or negative way.
I am 34 now and it is crazy to think that more than half of my life has been entrenched in media. It has impacted my life significantly because not only have I worked in the media industry for many years; I was also a firm owner, which was a 24/7 job. I could never really get away from it, and now I think that to some degree, it is more difficult for me to appreciate media at times because it has always been my profession.
I have spent so much time and energy focusing on the development and execution of media, that now I find it hard to look at any piece of “advertising” media, without critiquing it. The media forms or mediums that have been front and center in my life have primarily been TV, film, radio, print, and internet, and my goal has always been to elicit a positive action or reaction from the piece to get results (i.e. sales) for my clients.
What I have found is that many people view advertising media as a method to reach an “external” target market only, for example a client’s potential customer. However, over the years I have realized the power advertising media has “internally” as well, and how it can quickly impact company culture, brands and sales. It really is fascinating and interesting how facets of media can affect change in small and large groups on so many levels. Sometimes we just have to step back to see the big picture and the true impact media has on all of us.
Now of course I am just referring to advertising media, but that is what has been so close to home for me. I have also been personally touched by film and news media when it comes to the environment, politics, religion and social issues. However, I am a firm believer that you need to leave our country in order to get good, solid news about our country, and the rest of the world, but I will leave that discussion topic for another time.
Labels: forms of media, how does media impact you, media, media impact, media in your life, media psychology, what is media
posted by Tina Indalecio at
12:27 PM
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